Advice for professional communicators

Ask Falls

Send us your questions, and we’ll share our thoughts on the business of communicating.

How do I implement a social media strategy for my B-to-B client?

It’s important for all brands, and especially B-to-B companies, to keep their goals and target audience in mind when creating social media strategies.

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How do I know if I’m getting a good value with an agency?

Value is about more than just the amount you pay for a service or product. Ask questions about the agency’s previous work and what results they’ve produced.

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What’s the secret to writing killer headlines?

It may take some effort, but a great headline will draw people in to see your awesome content.

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Millennials are the new “it” group, so how do I make sure I’m communicating with them effectively?

Millennials value authenticity, so it’s crucial that we speak to them in a way that feeds their need for social connection and uses a true voice.

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How do I write an impactful elevator speech?

You must first understand what an elevator speech is and is not. It should be clear, concise and consistent.

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How do I set the right goals for my PR program?

The best way to set goals is to think about the ways in which a strategy will be measured. Goals should be measurable and achievable.

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