Advice for professional communicators

Ask Falls

Send us your questions, and we’ll share our thoughts on the business of communicating.

How can my small nonprofit compete with larger organizations for publicity?

Start by keeping an eye on what is already in the news and focusing on why you do what you do.

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How do I make my B2B communications more compelling?

Customers today expect personalization. Demonstrate that your company understands your customers’ business and their goals.

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How often should my brand be producing new content?

There is no magic number. Each company will have their own sweet spot of how much content to produce and when.

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How do I use social media to assist the media?

Social media offers another way to reach the media. You can provide information ready for posting or share articles your media contacts have published.

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How do I implement a social media strategy for my B-to-B client?

It’s important for all brands, and especially B-to-B companies, to keep their goals and target audience in mind when creating social media strategies.

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How do I know if I’m getting a good value with an agency?

Value is about more than just the amount you pay for a service or product. Ask questions about the agency’s previous work and what results they’ve produced.

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