Advice for professional communicators

Ask Falls

Send us your questions, and we’ll share our thoughts on the business of communicating.

Is there such a thing as “content etiquette”? Can I use similar content on different platforms?

We’re all creating content at a record-level pace, but given the average attention span is about eight seconds, is anyone actually reading/listening to/watching all of our content? Likely not – which is why repurposing content on a variety of platforms to suit your audiences’ needs is key.

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Should I plan a media tour and what can I expect?

When you have news to share, a media tour can be an excellent vehicle to engage directly with journalists and build lasting personal relationships.

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How can brainstorms be conducted to effectively develop fresh ideas?

Brainstorming has been a popular method for creative problem solving for decades. Learn how you can add structure to your session to create an environment for sharing – and in the end generate new, strategic ideas.

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Why is being authentic so important in communications today?

Being authentic means being true to your brand and connecting with your audience in a way that focuses on them and their needs; and less on your product and its specific benefits.

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I am searching for an agency. How can I write the very best RFP?

So often, one of the biggest issues with the RFP process is the winners are usually selected not based on their creativity, strategic thinking or talents of serving clients… but rather on how well they fill out paperwork.

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How can you get media exposure for a consumer product that isn’t new?

Pitching to the media can be difficult… especially when you don’t have a new product. Learn some ways to make sure you stand out from the rest of the email inbox.

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