Advice for professional communicators

Ask Falls

Send us your questions, and we’ll share our thoughts on the business of communicating.

How can your business use research to gain new customers?

Often, a well-designed research project can help pinpoint what’s driving perceptions of your business and provide the insight needed to address potential concerns.

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Do contests work?

Implementing a contest may be an effective way to drive product awareness or brand engagement… but here are the things to consider first.

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How can I optimize my content marketing efforts?

September in Cleveland means football…weather changes…and Content Marketing. Hear what Falls Communications found to be the top insights straight from CMWorld 2018: 10 approaches to optimize your content marketing efforts.

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When it comes to social media content, what are best practices and newest trends?

Social media content must be strategic, yet sharable. If you want your social media content to be engaging and effective: be helpful to your audiences to generate interest and be visual to ensure it’s digestible and memorable.

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Should I put more energy into building a following on social media, or a blog?

Both social media and blogs have advantages and disadvantages. It’s all about finding what works for you, your business and your overall goals that will help determine which is the best solution.

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Can I get national media attention for my local event?

Local events are great ways to connect with the community, create a larger brand presence in your hometown and have a little fun. It’s likely you can get the local news stations or the main daily newspaper to cover your event but is your event of interest to national media?

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