Advice for professional communicators

Ask Falls

Send us your questions, and we’ll share our thoughts on the business of communicating.

How can I write better marketing copy?

Writing marketing copy can be challenging. And, with 4.6 billion pieces of content produced daily (according to LinkedIn), use these five tips to be sure your copy engages your readers.

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I’ve decided to put money behind our social media, how do I get started?

These days, it can be more of a challenge to reach your ideal audiences organically. When you decide to supplement your social media strategy with a paid promotion, there are a few steps to take first.

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What should I consider as I am looking to create visuals that support my brand?

Visual content has become a staple in today’s marketing and communication efforts. However, visuals must be part of an overall brand marketing strategy.

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How can I measure the effectiveness of my marketing campaign?

When creating marketing goals, sales conversions may be one way to measure success, but it's not the only way. It's important to understand the difference between marketing objectives and business objectives when measuring the effectiveness of a marketing campaign.

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How do I use social issues to demonstrate purpose and disrupt my category without damaging my brand?

Consumers today demand that brands have a purpose… and to take a stand on relevant issues. So how do brands navigate the increasingly sensitive landscape without stepping on the land mines?

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Should I use Instagram for my business?

An Instagram strategy can be a helpful way to reach your target audience and achieve your business goals…but it’s important to first consider these factors.

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