Advice for professional communicators

Ask Falls

Send us your questions, and we’ll share our thoughts on the business of communicating.

How do I get the most out of my agency relationship?

It may sound cliché, but treat your agency like a partner.

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Is corporate storytelling more art or science?

A little of both, actually.

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What’s an acceptable time frame to address a company issue?

Because information moves so quickly today, companies are often operating – and responding to events – at a pace that doesn’t allow much time for critical thinking.

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With so many free graphics and images, do I really need a designer?

Need? No. But should you? Let’s talk about that.

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What two mistakes can sink a company in crisis?

While the list is long on how to make a crisis worse, the top two mistakes are believing it can never happen to you, and waiting too long to respond when a crisis does occur.

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Should I be thinking or doing anything differently because of President Trump?

Whenever a new president takes office, the transition introduces a degree of uncertainty about how policy changes might affect a company’s business.

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