Advice for professional communicators

Ask Falls

Send us your questions, and we’ll share our thoughts on the business of communicating.

How can I measure the effectiveness of my marketing campaign?

When creating marketing goals, sales conversions may be one way to measure success, but it's not the only way. It's important to understand the difference between marketing objectives and business objectives when measuring the effectiveness of a marketing campaign.

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How do I use social issues to demonstrate purpose and disrupt my category without damaging my brand?

Consumers today demand that brands have a purpose… and to take a stand on relevant issues. So how do brands navigate the increasingly sensitive landscape without stepping on the land mines?

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Should I use Instagram for my business?

An Instagram strategy can be a helpful way to reach your target audience and achieve your business goals…but it’s important to first consider these factors.

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How important are social media influencers and should I incorporate them into my marketing plan?

Companies all over the world are forging relationships with bloggers and content producers in an effort to reach their audiences. Is it right for your business? Here are some factors to consider.

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How do I maximize my trade show investment?

The key to a successful trade show is realizing that participation starts several months before the event and continues during and after the show concludes. Thoroughly planning ahead for all three phases will help increase opportunities and maximize your investment.

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Falls Findings: December Social Media Update

Each month, Falls scours the social and digital marketing world to pinpoint must-know platform trends, updates and algorithm changes. We have compiled the top news you should know about and why you and your business should take note of this pivotal social media news.

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