Advice for professional communicators

Ask Falls

Send us your questions, and we’ll share our thoughts on the business of communicating.

Do I need an online press room? And if so, what are best practices?

Designing a quality press room doesn’t simply mean populating your website with your latest press releases: It should be easy to find and navigate, while providing all the relevant assets reporters need for their stories. Here are a few do’s and don’ts to consider to ensure success.

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How does the new Instagram algorithm work and how can I make it work to my advantage?

Many brands are recognizing the need to have an Instagram presence. However, to be successful in this ever-changing platform, it’s important to have a strategy—especially when partnering with influencers for sponsored content.

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Do I Need Media/Messaging Training?

In today’s society where social media allows anyone to be a “reporter,” it’s important for all stakeholders to be prepared – and on the same page – to share the appropriate key messaging.

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How long does it take to get a media placement?

Media Relations is a long-term investment. Learn more about what to expect and the top factors that affect garnering media coverage.

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How can I write better marketing copy?

Writing marketing copy can be challenging. And, with 4.6 billion pieces of content produced daily (according to LinkedIn), use these five tips to be sure your copy engages your readers.

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I’ve decided to put money behind our social media, how do I get started?

These days, it can be more of a challenge to reach your ideal audiences organically. When you decide to supplement your social media strategy with a paid promotion, there are a few steps to take first.

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