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Making a Media ‘Splash’ for Duck brand
Our Falls ducklings stuck together for the 15th Annual Avon Heritage Duck Tape® Festival. Focusing on generating local media coverage, we hosted three news stations for early morning live segments and coordinated numerous interviews with print and online media in the weeks leading up to the big event. As a result, thousands gathered in Avon for the three-day event, and we showed our own pride for Duck® brand, and all things Duck Tape®, during the fan-favorite parade.
Improving the Way Improvements Markets
Our four-week paid social content campaign drove more than 37,000 visits to product pages on the Improvements’ website, generated nearly 1.5 million brand impressions and gave a massive boost to related organic content on the company’s social media platforms. Some of our click-through rates eclipsed 5-percent.
Launching the first “smart” Vitamix machines
When you launch the first “smart” high-performance blenders, it’s not enough to talk about features; you have to show people how the new blenders will improve their lives. Falls executed a product experience-focused media campaign to showcase new Vitamix Ascent Series machines as useful technology, versus innovation for innovation’s sake.
Helping Northwood University Evolve its Brand and Boost Enrollment
In order to capture the attention of prospective students, parents and corporate partners, it’s critical to consider what is most important to them. Falls helped Northwood hyper-target students through digital, broadcast and print ads to articulate its point of differentiation among universities.
Casual for a Cause: Secondhand Mutts
We are fortunate to lend our time, talent or money to a number of worthy organizations in our hometown and across the country. It’s our way to give back to the organizations that are true gifts to our community. Every Friday, our employees wear jeans for a nominal donation to a cause that sparks our passion. This month we will be supporting Secondhand Mutts.
Planning a Grand Opening for Moen
Falls Communications helped make a splash with customers and media at the grand opening of Moen’s new Design Center at The Merchandise Mart in Chicago. During the cocktail event planned and executed by Falls, more than 83 key architect and design customers experienced Moen product firsthand, while representatives for 10 media outlets interviewed and mingled with Moen executives.
|Reposition Moen from a builder-grade faucet to a fashionable designer kitchen and bath accessory.||Moen celebrate its 75th anniversary with a special edition Look Book that used high-end design to reinforce the products are elegant kitchen and bath accessories.||Pull menopause from a taboo secret whispered in the shadows to front page news with The North American Menopause Society as the premier third party expert.||The Downtown Cleveland Alliance attract a record number of new businesses, retail companies and residents to make the city a bustling place to live, work and play.||Vitamix® evolve a small kitchen appliance into one of the most coveted culinary tools for home cooks and professional chefs alike.||Refresh the brand identity of The City Club of Cleveland to achieve a modern look that celebrates its 100-year rabble rousing history.||The MetroHealth System articulate and amplify its vision to current and potential investors, as well as the community at large.||The management team and the Board of Directors of Erie Indemnity engage investors and enhance value through an expanded corporate narrative.||Manage communications during a tragic school shooting to keep the public informed and enable teachers, staff, children and the community to return to education.||Launch Global Cleveland, a hub and catalyst to attract and retain talent to the Greater Cleveland region.||Transform the view of Krylon®, the first aerosol paint, to make it one of today's hottest DIY and craft brands.||Enhance Lincoln Electric's position as the go-to expert and leader in welding, cutting and automation products.||Change Duck® brand duct tape from a tool box commodity to a cult classic for creative design and self-expression.|