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Robert Falls, APR
Founder, President & CEO
Rob has been recognized for his ability to develop innovative strategies
and creative approaches to marketing and communication situations.
He has led the agency for more than a decade and has 20 years of
experience in the agency business. He has served as public relations
counselor to members of senior management of many sizable public
and private. Rob has developed strategic marketing communication
programs for a number of companies which are leaders in their respective
industries and professions, including business to business, consumer
products, franchising, health care, manufacturing and professional
services.
Rob’s expertise in strategy development has been very beneficial
to companies averting and successfully managing crisis situations.
He has been able to guide companies through ever changing situations
and to maintain positive images with the general public, stockholders,
franchisees and the media. He has been on the front lines with many
of the major newspapers in the country as well as network broadcast
shows including Day One, 20/20, Dateline and 60 Minutes.
Prior to joining the agency, Rob was involved in national politics
and served in various positions on Capitol Hill. He also managed
and consulted on Congressional campaigns throughout the country.
Building upon his experience in politics and government, Rob has
become very proficient in public affairs and issue management. He
has worked with companies, associations and lobbyists to monitor
and favorably impact legislation and executive actions on federal,
state and local levels.
Also a former journalist, Rob earned his master’s degree in
journalism from Michigan State University and his undergraduate
degree in English from Western Michigan University. He has won awards
for his writing and his public relations expertise. He is an accredited
member of the Public Relations Society of America and a past president
of the Detroit Chapter. Rob has served and continues to serve on
many charitable and civic boards.
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