 |
Moen Incorporated
ShowHouse by Moen Luxury Faucet Line
As one of the largest manufacturers of kitchen
and bath faucets in the world, Moen’s name is well known and
respected by both consumers and builders. In 2004, however, in an
effort to garner higher-margin sales from the very lucrative designer
community, Moen introduced a new line of highly styled faucets and
accessories by launching a new brand – ShowHouse by Moen.
Robert Falls & Co. was assigned the task of introducing the
new line to the media and design community. A logo and color scheme,
distinct from that of Moen’s corporate look were chosen to
set the brand apart. Additionally, an elite spa event directed toward
high-end consumer decorating and lifestyle magazine editors, as
well as interior design publications was hosted as the kickoff event
at one of Moen’s leading trade shows.
As a result of the well-attended unveiling event, highly designed
marketing materials and detailed media follow-up, ShowHouse by Moen
achieved high visibility and frequency of placements in many of
its target design and decorating publications.
|
|
